July 12, 2007

DropCards: Joan Jett Teams With DropCards for Warped Tour Promotion

PARSIPPANY, NJ (MARKET WIRE) Legendary rockers Joan Jett and the Blackhearts are on the road supporting their first album in over 10 years, “Sinner.” To better acquaint concert attendees with the band, Blackheart Records teamed up with DropCards, digital marketing. The collectible download cards were distributed by street teams and sent to college radio stations while the band spent their summer headlining the Vans Warped Tour.

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